Work
About
Shop
Contact

THE PROJECT →

Merenda: crafting the brand identity of a nostalgic & whimsical indipendent bakery

Logo Design

Branding

Merenda is an independent Italian bakery located in the sunny seaside town of Brighton, UK.

The owner pictured Merenda not just as a place to buy freshly baked goods, but also a comfortable space to socialise and share a snack with friends and family.

The italian word “Merenda” in fact means snack time, and although it can be enjoyed as an adult, too, in the collective mind it’s often associated with the carefree after-school afternoons of one’s childhood.

THE VISION →

"We want the customers to feel how cozy and playful the Merenda experience will be as soon as they start smelling the freshly baked pizzette from out the door"

Minimalism has no place when the keyword is 90s nostalgia. Both the signage and the outside wall are decorated with a recurring undulated motif and sparkles, to set up the mood and intrigue the customer before they even walk in.

THE LOGO →

Conveying warmth & childlike joy

Merenda's logo was designed with customised hand lettering. The irregular cursive letters and the colourful drop shadows are reminiscent of old-school cartoons.

The colour palette range between the warmth of pinks and oranges, just like an old family photo in that giant album your aunt insists of keeping.

↑ The full colour logo

↑ Brainstorming ideas around the keywords agreed upon with the client

↑ Warm colour palette inspired by some merenda time classics

BEING MINDFUL OF BUDGET & WASTE →

Keeping the shop visual assets colourful & the packaging simple

All of the shop permanent asset like signage, menus, and point cards are colourful and maximalist, to keep the experience of visiting Merenda exciting and playful.

Instead, to give the owner the chance to experiment with a variety of takeaway systems at a reasonable cost, packaging has been kept simple: plain kraft paper for a homely feeling, customised by stamps and stickers.

Thank you ☻

Back to portfolio ←

Back to portfolio ←

Strong&Milky © 2026. All rights reserved.

Strong&Milky © 2026. All rights reserved.

Strong&Milky © 2026. All rights reserved.