THE PROJECT →
Merch Design
Illustration
Located on the Brighton seafront, the Volks is an iconic club that’s been leading the way in underground club nights since 1996. If you’ve ever been out-out in Brighton, UK, whether you went there to enjoy your favourite music or you’ve found yourself there at 3am after a stag-do, you’ve experienced it.
This merch line is now fully sold out.
THE VISION →
"We always knew the keyword to our first limited edition merch line was going to be LOCAL, like the community we foster"

↑ The club's "musically motivated" tagline was a strong concept during the initial exploratory sketches, but…
↑ … we decided to include more elements that celebrate Volks' iconic location
With this keyword in mind, the main illustration design features some of the most famous Brighton classics like seagulls doing what they're know for (stealing chips) and the Brighton Pier, which you can easily see from outside the Volks!
The scratchy illustration style and the tropical foliage motif in the background are a nod to jungle music, the heart of Volks' club nights.

THE END RESULT →


