Cloud9:
win an escape

Cloud 9 Escapes is a travel agency that offers packaged deals aimed at young couples and friend groups. They launched a special marketing campaign offering the chance to win one of their all-inclusive escapes, to connect potential new clients to their newsletter and grow their email database.

For this campaign I designed a newsletter creative and social banners, plus an exclusive landing page where all user journeys end, free from distractions so that users are encouraged to actually sign up and turn that click into a conversion.

Social ads

The social ads rely on beautiful imagery of a dreamy holiday scenario to spark in the user the desire to learn more about what's on offer.

↑ the newsletter design immediately catches the user's attention with a desirable prize and a clear CTA ↑

Dedicated landing page

↑ The landing page is the final step of our user journey where the user will enter the competition by subscribing to Cloud9's newsletter. A dedicated landing page protects the user from distractions and encourages a subscription ↑