LOGO DESIGN & BRANDING

for

Merenda:
Social Bakery

Merenda is an independent Italian bakery located in Brighton, UK. Not only a place to buy freshly baked goods to take home, but also a cozy space to enjoy a snack with friends and family.

The word "Merenda" means snack time in Italian and although snacks can be enjoyed at all ages, in the Italian collective mind the concept of merenda is often associated with the carefree after-school afternoons of one's childhood.

To bring that very same mood to the Merenda shop, we conceived a nostalgic design, with a warm colour palette and a completely hand-drawn typography logo.

Branding in action

Branding in action

Logo design and variants

Logo design and variants

↑ merenda's logo was designed with custom lettering for those childlike joy vibes ↑

↑ warm, happy, retro colour palette that makes you daydream of a carefree afternoon playdate

font pairing for printed menus & point cards ↑

↑ monochromatic logo variation for stamps & receipts

monogram logo for socials & stickers ↑

Strong&Milky © 2026. All rights reserved.

Strong&Milky © 2026. All rights reserved.