LOGO DESIGN & BRANDING
for
Merenda:
Social Bakery
Merenda is an independent Italian bakery located in Brighton, UK. Not only a place to buy freshly baked goods to take home, but also a cozy space to enjoy a snack with friends and family.
The word "Merenda" means snack time in Italian and although snacks can be enjoyed at all ages, in the Italian collective mind the concept of merenda is often associated with the carefree after-school afternoons of one's childhood.
To bring that very same mood to the Merenda shop, we conceived a nostalgic design, with a warm colour palette and a completely hand-drawn typography logo.
↑ merenda's logo was designed with custom lettering for those childlike joy vibes ↑
↑ warm, happy, retro colour palette that makes you daydream of a carefree afternoon playdate
font pairing for printed menus & point cards ↑
↑ monochromatic logo variation for stamps & receipts
monogram logo for socials & stickers ↑












